Archive for the ‘console’ Category

how a beta can backfire

Posted: June 27, 2010 in console, games marketing, pc

EA is gearing up to release the latest in the Medal of Honor franchise – called simply Medal of Honor – and are really looking for a return to glory. This was no doubt planned to battle the Call of Duty franchise from Activision that has been dominant lately. EA has taken a cross-studio approach and have tapped DICE (famous for the Battlefield franchise) for the game’s multi-player and EA Los Angeles (the traditional Medal of Honor studio) for the single-player campaign. I saw the game recently at E3 and while I didn’t see anything ground breaking, it does look like a perfectly competent shooter that plays well and was fun in my quick show-floor demo. I’m definitely excited to play more.

What’s been interesting to me has been the response to a minor delay with the Xbox 360 beta. Read on for the details.

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