Nexon talks about the west

Posted: August 11, 2010 in games marketing, pc
Tags: , , , , ,

Here’s a nice follow-up to yesterday’s post about the Korean online games market. Gamasutra has a good interview with Min Kim, VP of Nexon USA, about the company’s expansion into Western markets with their games and business model.

One of Kim’s main points here is that every new game that launches as free-to-play here in North America is actually helping Nexon (and others) build the market. This is a nascent market that needs to be built up before the publishers get too worried about competition. Right now they need to focus on convincing players of traditional North American games that free-to-play is worth their time.

Read the full article at Gamasutra


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