new report on Korean online games

Posted: August 10, 2010 in games marketing, pc
Tags: , , , , ,

San Jose based Pearl Research has recently published a report forecasting the online games market in Korea to exceed $2 billion in 2011. Growth has been beyond healthy, with three of the top 5 Korean game operators seeing a more than 50% increase in revenue in 2009. The companies have shifted their focus beyond the Korean borders and Nexon in particular has announced that non-Korean contributions accounted for the majority of its global revenue in 2009. Micro-transactions are a key to the growth for these operators and it’s interesting to see this business model grow to other regions beyond Asia.

Read the full press release (pdf warning)


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