success in the app store

Posted: July 13, 2010 in games marketing
Tags: , ,

Very interesting post from tap tap tap about the factors that lead to their success with their iPhone app Camera+. Obviously not a game, but there is still a lot to learn here about how to be successful in the app store.

I originally heard about the app on MacBreak Weekly when Lisa Bettany, a co-creator of Camera+, was able to plug the app many times. MacBreak Weekly is continuously one of the most successful in iTunes and that appearance alone was surely a big boost to sales. Of course, they did a lot more to promote Camera+ and one of most ingenious things was, in fact, the very blog post that I’m writing about here. A bit of more free promotion by simply being open and sharing the info and data about your success. Well played tap tap tap.

Read: tap tap tap blog

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